I recently downloaded a Ping.fm plugin for Wordpress that allows me to send my post to just about every single social network I’ve signed up for, and some others that I eventually signed up for just so that I would be able to stake a name on my usual username.

In addition to this, I’ve signed up for FriendFeed. This allows me to keep track of my friends who have signed up for this service across a variety of other social networks, and them to keep track of me as well.

Another favorite site would have to be Google reader, that lets me aggregate RSS from a large number of blogs, effectively meaning that I don’t have to visit those blogs unless I want to post comments.

These new services are great for people trying to propagate content across networks or have content presented to them in a form that can easily be put together and consumed. It creates such an ease of posting of a variety of media across such a wide array of networks.

This really does make each and every one of us potentially powerful advocates for a cause/product/just about anything we have enough passion to really talk about. Even ourselves. Case in point is this article on Mashable. As an aspiring entrepreneur, I was deeply heartened to hear Gary Vaynerchuk talk about running a one man operation.

For us designers and developers, as we ride through bad times and companies are starting to bootstrap we’ve all got to look for other possible avenues of income and other ways to find jobs. What’s more is that these days, CVs and degrees don’t seem to be enough. If anything, papers qualifications don’t seem to stand for all that much anymore.

It would seem a lot of one’s marketablilty is about being an appropriate personality type and passion for what the job requires, and if that is the case social media allows each and everyone of us to create a brand around ourselves.

The way we communicate through our blogs, flickrs and youtubes make us what we are. In a sense, when our lives are so tied to social media, it all becomes like a game and what we collect can determine where we end up in the end.

For those of us who have always taken social media platforms as an aside and a distraction to our professional lives, maybe it’s time to adopt a more serious approach to it. We really are what we make of ourselves.