Description:

Callertones for Facebook is a Facebook accessible version of Telstra's existing Callertones service. The idea was that linking a user's Callertones account to their Facebook account would reduce friction and increase sales. What was found was that users who have Callertones for Facebook installed were more likely to make purchases.

Skills Employed:

UI Design, UX, IxD, Development

Roles:

Design The design had to be based around Telstra's branding, and but had to feature a similar number of features to the current website. I decided to go for a brighter, cleaner look and feel incorporating more white space. Development Built the initial HTML structure including Javascript interactions ready for developer implementation. Interaction Design and User ExperienceThe designs went through several iterations with consultation from a number of stake holders as well as uninvolved colleagues who were within the target demographic.