httpv://au.youtube.com/watch?v=N94s7ix0JPo

It would appear from the video that Google has made it really simple for anyone to construct a network solely around their site. First there were the big networks where anything goes (facebook, etc), then came groups for the sites. As of late there have been an increasing number of more personalised networks. In fact, this morning was the first time I read about Twingr.

With this, Google could possibly be the opening of the floodgates to more personal social network platforms that are tailored to meet requirements or are targeted at very specific audiences, something that Ning could probably be credited with starting. This could be very useful for bloggers and small businesses who want to build a great sense of community around their small part of the web without having to go through all sorts of trouble.

Alternatively, we could all end up with community overdose. Too much information coming from everywhere. I guess with everything it’s about proper application. Too much of anything can be bad.